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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Paths to Keep Wealth in Family Hands
Roure Alomar, Juan; Segurado Llorente, Juan LuisArticle ART-2596-ECorporate Governance, EntrepreneurshipSince the onset of the global financial crisis, there has been a surge of interest among family businesses in the activities of family offices -- special entities designed to manage and administer a family's portfolio of investments, while also making sure that future wealth-creation activities happen in sustainable ways for generations to come. With the combined wealth of the 50 largest family offices representing nearly $1 trillion, family busi...Starting at €8.20
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Leading by Letting Go
IESE InsightArticle ART-2598-ELeadership and People ManagementHow do you avoid giving orders if you are the leader in charge? The story of how a U.S. Navy nuclear submarine crew went from being worst to first provides useful lessons for other managers who find themselves with disempowered teams and without all the answers.Starting at €8.20
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Airbus International: North American International Business Strategy
Epps, Elena: Diaz-Molina, Ivan; Sorich, David; Townsend, Ryan; White, Anne Marie; Zhang, QuipingCase ESE-ES-C-ES-17-258-EStrategyIt was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting ...Starting at €8.20
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WholeMeaning Inc. - Making your Strategic Bet
CROUTHAMEL, MICHELLE; DIAZ-MOLINA, IVAN; Sorich, DavidCase ESE-ES-C-ES-20-363-EStrategyThe case describes a technology start-up and its difficulties to define a product and a successful business model. It describes the struggle the founders went through in trying to harness the unlimited applications of NLP into a specific product.Starting at €8.20
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BioTD: Biotechnology Developers
Sanz, Luis J.; Carrion Saavedra, Jorge Luis; Centro de InvestigacionesCase INCAE-12405-EFinanceWith an important proposal that will multiply its sales more than 20 times, bioTD is exploring the main outside financing options available. This company located in Costa Rica manufactures biotechnology products and medical devices and is analysing several options to finance a proposal that will multiply its sales more card financing. This has forced Dr. Wiscovitch and his partners to look for outside financing. They are considering several optio...Starting at €8.20