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    1. Amazon Buys Whole Foods

      Alvarez, Jose B.; Lane, David; Coughlin, Joni
      Case HBS-518056-E
      Service and Operations Management
      The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...

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    2. Board Diversity at Amazon (A)

      Dey, Aiyesha; Atluru, Anu
      Case HBS-121012-E
      Accounting and Control
      The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon's shareholders, urging them to vote in fa

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    3. Amazon Shopper Panel: Paying Customers for Their Data

      Ascarza, Eva; Israeli, Ayelet
      Case HBS-521058-E
      Marketing
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...

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    4. Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

      Lal, Rajiv; Johnson, Scott
      Case HBS-518035-E
      Marketing
      Amazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?

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    5. Amazon Acquires Whole Foods (B)

      McDonald, Rory; Mehta, Sarah; Roseman, Shaye
      Case HBS-619029-E
      Strategy
      This short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.

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    6. Amazon: The Brink of Bankruptcy

      Applegate, Lynda M.
      Case HBS-809014-E
      Entrepreneurship
      Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

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    7. The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

      Rayport, Jeffrey; Kelley, Julia; Schwalb, Nathaniel
      Case HBS-818111-E
      Entrepreneurship
      As of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into ne...

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    8. McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, PowerPoint Slides

      Toffel, Michael W.
      Case HBS-616037-E
      Service and Operations Management
      This Powerpoint supplement for instructors supports teaching note 616021.

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    9. Walmart Ecommerce (B): Omnichannel Pursuits

      Casadesus-Masanell, Ramon; Elterman, Karen
      Case HBS-720426-E
      Strategy
      This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?", HBS Case 720-370. The (B) case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to integrate its enormous brick and mortar footprint with its growing ecommerce business, e.g., through merchandise and grocery delivery and order online, pickup in store options. It a...

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    10. Flipkart (B): The Ongoing Battle for India's E-Commerce Market

      Gupta, Sunil; Narayandas, Das; Tahilyani, Rachna
      Case HBS-518097-E
      Marketing
      In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...

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