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    1. Amazon Goes Global 2020

      Jing Li; Yong Li
      Case IVEY-9B20M169-E
      Strategy
      Amazon.com Inc.’s (Amazon’s) global expansion from 1998 to 2020, started with investment in the United Kingdom and Germany and ended with investment in the United Arab Emirates (UAE). In 2019, as one of the world’s largest e-commerce companies, Amazon had

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    2. Amazon Buys Whole Foods

      Alvarez, Jose B.; Lane, David; Coughlin, Joni
      Case HBS-518056-E
      Service and Operations Management
      The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...

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    3. Amazon Go: Venturing into Traditional Retail

      Wiboon Kittilaksanawong; Aurelia Karp
      Case IVEY-9B17M092-E
      Entrepreneurship, Strategy
      In December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...

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    4. Amazon as an Employer

      Jyotsna Bhatnagar; Shweta Jaiswal Thakur
      Case IVEY-9B16C006-E
      Entrepreneurship, Leadership and People Management
      Amazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the indus...

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    5. Amazon: Balancing Customer Centricity with Employee Engagement

      Tatge, Larisa; Lago, Alejandro; Ribera, Jaume
      Case P-1165-E
      Innovation and Change, Service and Operations Management
      Amazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...

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    6. Amazon: Combatting Antitrust Litigations

      Arpita Agnihotri; Saurabh Bhattacharya
      Case IVEY-9B20M219-E
      Strategy
      On July 29, 2020, Jeff Bezos, the founder and chief executive officer of Amazon.com Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagi

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    7. Etsy: A B Corp Start-Up Takes on Amazon

      Ram Subramanian
      Case IVEY-9B16M074-E
      Strategy
      AWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. When Etsy proceeded with an initial public offering on the New York Stock Exchange in April 2015, it was the second U.S. company to go public as a certified B Corporation. Etsy’s status as a B Corporation meant that social responsibility was ingrained in its mission. However, as an online marketplace for artisanal goods, Etsy faced a number...

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    8. Board Diversity at Amazon (A)

      Dey, Aiyesha; Atluru, Anu
      Case HBS-121012-E
      Accounting and Control
      The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon's shareholders, urging them to vote in fa

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    9. Amazon Food: Biting into the Food Delivery Market in India

      Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco
      Case IVEY-W25902-E
      Entrepreneurship, Strategy
      Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in

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    10. Amazon: Legal Woes, Crisis, and Resilience

      Jyotsna Bhatnagar; Parul Gupta
      Case IVEY-9B21C003-E
      Leadership and People Management
      During the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...

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