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Just in Time for the Holidays (HBR Case Study and Commentary)
McNulty, Eric; Johnson, M. Eric; Brandstatter, Horst; Hausman, Warren H.; Omrod, AnneArticle HBS-R0512A-EService and Operations ManagementIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But an unexpected spike in demand for one toy may leave children around the world disappointed on Christmas morning, whether they've been naughty or nice. At the same time, another toy's popularity threatens to plummet, leaving Santa and his elves faced with the prospect of millions of unloved plaything...Starting at €8.20
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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LeapFive Technology Co. Ltd.: RISC in the Chip Supply Chain
Hugh Thomas; Shilu TongCase IVEY-W33712-EService and Operations Management, StrategyAglaia Kong, the founder and chief executive officer of Guangdong LeapFive Technology Co. Ltd., a Chinese fabless chip design start-up, is facing a broken supply chain, with issues running from electronic design automation and core internet protocol through to fabrication, packaging, and testing in bringing up her Internet of things chip sets for industrial applications. Using fifth-generation open-source reduced instruction set computing instruc...Starting at €8.20
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Supply Chain Management
Shih, WillyCase HBS-619023-EService and Operations ManagementThis note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.Starting at €8.20
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A-Media Limited: Scheduling and Risk Management
Ade Arowolo; Kenneth J. KlassenCase IVEY-W33312-EService and Operations ManagementOn Thursday, July 13, 2017, the project manager and the chief executive officer for A-Media Limited were making a significant decision about their company. They could quickly increase their billboard hoardings by 20 per cent by pre-emptively erecting giant mega boards in five locations of interest to a major client. This was a significant opportunity, but it presented several significant risks. One major risk was the client’s need to have the meg...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Chengdu Research Base of Giant Panda Breeding: Queueing Challenges
Meng Zhang; Kaixuan Qin; Jing Chen; Shilei YangCase IVEY-W31852-EService and Operations Management, StrategyThe Chengdu Research Base of Giant Panda Breeding was a world-renowned giant panda research institution and tourism destination and had successfully attracted millions of tourists since its opening. The surge in tourists, however, had also increased pressure to provide a tourist-friendly experience, and long wait times generated more complaints than any other issue. Tourists experienced long queues at the ticket offices and at the entrances of th...Starting at €8.20
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Forecasting and revenue management at Balearic Airlines
Markakis, Mihalis G.Case OIT-34-EService and Operations ManagementBalearic Airlines operates an afternoon flight from Barcelona to Mallorca on a daily basis. The company issues two types of tickets for this flight, Priority and standard Economy ones. There is typically high demand for Economy tickets from price-sensitive segments of the market, which creates the need to protect a certain number of seats in each flight for the more profitable Priority passengers that seek to purchase tickets closer to the date o...Starting at €8.20
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Tug-of-War (HBR Case Study and Commentary)
Sheffi, Yossi; Mozaffar, Shakeel; Moffat, Robert W., Jr.; Blascovich, John D.; Lahowchic, NickArticle HBS-R0509A-EService and Operations ManagementJack Emmons, the CEO of Voici Brands, knew his apparel company needed a supply chain overhaul. Over the past couple of years, sales had dropped because of late deliveries, stock-outs, and other supply problems. Meanwhile, a major competitor had significantly reduced its time to market and boosted its bottom line by outsourcing all its product lines to a dazzlingly efficient "supply chain city" in Shanghai. Unfortunately, Jack's company was just t...Starting at €8.20