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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Designing a Compliance Program at AB InBev (Spanish version)
Soltes, EugeneCase HBS-120S04StrategyCompliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how ABInBev, a major brewer, developed its compliance program.Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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Cómo realizar mejores inversiones en la base de la pir mide
London, TedArticle HBS-R0905JStrategyA pesar de que tienen historias y datos para sentirse bien sobre hitos, la mayoría de los emprendimientos que sirven a los pobres del mundo no tienen una forma sistemática para medir qué tan bien están consecución de sus objetivos. Para hacer frente a esa necesidad, Londres, el director de la Universidad de Base de la Pirámide Iniciativa de Michigan, ha ideado una nueva herramienta. Base del Marco de Evaluación de Impacto Pirámide de Londres expl...Starting at €8.20
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Should You Launch a Fighter Brand? (Spanish version)
Ritson, MarkArticle HBS-R0910KStrategylaunching a fighter brand. A fighter brand is designed to protect a premium offering by combating, and ideally eliminating, its cheaper competitors. The textbook example is Busch beer, which Anheuser-Busch introduced in 1955 at half the wholesale price of Budweiser. Busch fended off the inexpensive regional beers that were eating into Bud's sales and, even better, opened up a brand-new market segment for the company. Unfortunately, such victorie...Starting at €8.20
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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next? (Spanish version)
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCase IVEY-W29919Entrepreneurship, StrategyIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Starting at €8.20
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Extraordinary Journeys: Wild Times in the Safari Industry (Spanish version)
David HallidayCase IVEY-W28187Entrepreneurship, StrategyIn April 2017, an entrepreneur in the tour operator industry faced a potential investment decision. Her company, Extraordinary Journeys (EJ), created custom luxury African safaris for a US-based clientele. While EJ had enjoyed dramatic growth since its founding in 2009, the entrepreneur worried that competitive pressures were increasing, as resource-rich companies had entered the market, drawn by the industry's rapid growth. In response to this g...Starting at €8.20
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De Beers at the Millennium (Spanish version)
Ghemawat, Pankaj; Marciano, SoniaCase HBS-714S06StrategyAt the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of i...Starting at €8.20
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Walmart around the World (Spanish version)
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCase HBS-716S11StrategyAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Starting at €8.20