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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Carmen BalmasedaCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €6.75
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €6.75
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Discovery in the Amazon
Winston, KennethCase HBS-HKS144-EIn a world of increasingly fluid boundaries, public and private managers often face ethical challenges that cross familiar geographical and cultural lines. This disguised case recounts the experience of a chemical engineer from Brazil who crosses gender lines to forge a successful career in the masculine world of the Latin American petrochemical industry. The central focus of the case is a project to construct a pipeline in Ecuador to carry crude...Starting at €6.75
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McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, PowerPoint Slides
Toffel, Michael W.Case HBS-616037-EService and Operations ManagementThis Powerpoint supplement for instructors supports teaching note 616021.Starting at €6.75
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Amazon.com's European Distribution Strategy
Hammond, Janice H.; Chiron, ClaireCase HBS-605002-EService and Operations ManagementDescribes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how characteristics of suppliers and customers differ across the markets Amazon serves in Europe. The protagonist must consider the degree of centralization appropriate for the European netw...Starting at €6.75
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Flotel Orellana
Riverola, JosepCase P-928-EService and Operations ManagementThe case describes the operations involved in running the Flotel Orellana, a floating hotel operating in the Amazon jungle. It allows for analysis of the relationship between the structure of operations and the environment in which they take place.Starting at €6.75
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Rocket Internet: Rise of the German Silicon Valley
Bryan Hong; Dave TangCase IVEY-9B15M098-EEntrepreneurship, StrategyRocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of successful technology firms primarily located in the United States, such as eBay, Zappos, Amazon and Groupon. Fundamentally, the company seeks to reduce the uncertainty of entrepreneurial startup ventures by imitating proven business models and replicating them in other geographic regions. Rocket In...Starting at €6.75
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Mipuf.es: Managing for Growth
Villafuerte Martin, AntonioCase IIST-MI-153-E-EService and Operations ManagementIn January 2016, Francisco (aka Paco) Mirasol, director general and founder of MiPuf.es, which made over 70% of its sales through the online channel, was considering how to boost sales. Despite the significant growth achieved since its establishment in 2005, Paco noticed it had been slowing down over the last few months. He felt there were still opportunities both online and offline, but was not clear on which of these possibilities to prioritize...Starting at €6.75
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €6.75
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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614052-EService and Operations ManagementIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Starting at €6.75