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Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) (Portuguese Version)
Quy, HuyCase INSEAD-5195PT-PPAccounting and ControlNissan was in a disparate situation, facing huge debts, losses, producing good, albeit ordinary, vehicles. How did Carlos Ghosn and the French team manage to make significant changes in a company deeply imbued with Japanese culture, known for being nationalistic and opposed to major changes? What is Ghosn's way of proceeding to simultaneously cut costs and dramatically spur innovation?Starting at €8.20
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First Direct Branchless Banking (Portuguese Version)
Larréché, J. C.; Lovelock, C. H.Case INSEAD-4660PT-PPAccounting and ControlDespite similar initiatives by major international banks, First Direct has become the model of telephone banking worldwide. The case describes the history of First Direct and the various components that are part of its operations, particularly with regard to the central issue of distance marketing relationships.Starting at €8.20
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Changmai Corp. (A) (Portuguese)
Butler, Charlotte; de Bettignies, Henri-ClaudeCase INSEAD-4504APT-PPAccounting and ControlThis is an imaginary case based in Southeast Asia that introduces some of the ethical and moral dilemmas that expatriate managers may encounter in the region.Starting at €8.20
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Supply Chain Restructuring at Portugal Telecom (A) - Teaching note
Almeida-Costa, LuisTeaching Note INSEAD-5578ATN-EAccounting and ControlA primeria Parte do caso contém uma descrição pormenorizada da situação antes do início do projecto na PT. Permite aos estudantes prever problemas, identificar oportunidades, propor soluções e apoiar as propostas nela contidas, reportando-se à teoria relevante da análise de econmia, estratégia e negociação. A segunda Parte descreve as acções tomadas pela PT, o seu impacto em certo número de medidas operacionais (custo, tempo de entrada no mercado...Starting at €0.00
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Supply Chain Restructuring at Portugal Telecom (A) (Portuguese Version)
Almeida-Costa, LuisCase INSEAD-5578APT-PPAccounting and ControlThe first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...Starting at €8.20
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Napoleon Bonaparte: Victim of an Inferior Strategy? (Portuguese Version)
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842PT-PPAccounting and ControlSomeone noted that, in addition to the continuous execution of superior personal strategies and Napoleon's leadership throughout his life, success had ultimately eluded him. Thus, at first glance, we will look at the example of a meteoric rise (victories of the Battles of Lodi, Marengo and Austerlitz) and, subsequently, their fall (Russian invasion, Battle of Waterloo). What is behind this rise and fall? Can we find a sensible explanation? These ...Starting at €8.20
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Napoleón Bonaparte: ¿víctima de una estrategia inferior?
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842SPAccounting and ControlComprobamos cómo Napoleón, después de toda una vida llevando a cabo estrategias y formas de liderazgo personales de gran nivel, al final no logró el éxito. Vemos un auge meteórico al principio (victorias en las batallas de Lodi, Marengo y Austerlitz) y una caída posterior (la invasión de Rusia, Waterloo). ¿Qué hay detrás de este auge y caída? ¿Hay alguna explicación razonable? Este caso pretende dar respuesta a estas dos preguntas....Starting at €8.20
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Supply Chain Restructuring at Portugal Telecom (B) (Portuguese Version)
Almeida-Costa, LuisCase INSEAD-5578BPT-PPAccounting and ControlThe first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...Starting at €5.74
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Supply Chain Restructuring at Portugal Telecom (B) - Teaching note
Almeida-Costa, LuisTeaching Note INSEAD-5578BTN-EAccounting and ControlA primeria Parte do caso contém uma descrição pormenorizada da situação antes do início do projecto na PT. Permite aos estudantes prever problemas, identificar oportunidades, propor soluções e apoiar as propostas nela contidas, reportando-se à teoria relevante da análise de econmia, estratégia e negociação. A segunda Parte descreve as acções tomadas pela PT, o seu impacto em certo número de medidas operacionais (custo, tempo de entrada no mercado...Starting at €0.00
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Changmai Corp. (A) - Teaching note
Butler, Charlotte; de Bettignies, Henri-ClaudeTeaching Note INSEAD-4504TN-EAccounting and ControlTrata-se de um caso imaginário, estabelecido no Sudeste da Ásia, e que introduz alguns dos dilemas éticos e morais que podem encontrar os gerentes expatriados que trabalham na região.Starting at €0.00