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Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A) - Simulation
Zamora, Javier; Sastre Boquet, IsaacSimulation OITW-1-EInformation Technologies, Innovation and ChangeDuration: 60 min
Type of game: Single-player, Multi-player
Critical Care, Critical Data is an engaging simulation that explores the use of artificial intelligence (AI) to predict COVID-19 outcomes during the pandemic. Co-developed with the esteemed IESE Business School and based on a case written by Javier Zamora, this simulation is perfect for graduate students and executive education programs, offering a comprehensive introduction to da... -
American Express: Deciding on a hybrid work model after the COVID crisis (A) & (B) - Teaching note
Almandoz, John; Reiche, SebastianTeaching Note DPOT-126-ECorporate Governance, Leadership and People ManagementIn the fall of 2021, after leading his team through 18 turbulent months of the coronavirus pandemic, Juan Ortiz, CEO of American Express (Amex) in Spain, and his country executive team (CET) had to address what the new way of working would look like for their team in Spain. After a companywide discussion about what the "new normal" would look like globally, they were faced with determining to what extent, from the perspective of Amex Spain, emplo...Starting at €0.00
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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How to Capitalize on Generative AI
McAfee, Andrew; Rock, Daniel; Brynjolfsson, ErikArticle HBS-S23061-EInformation TechnologiesBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new content and is used to do things such as write software, transcribe physicians' interactions with their patients, and let people converse with a CRM system. But it is far from perfect: It can produce distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Is ...Starting at €8.20
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20
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IESE Insight. Issue 32. First Quarter 2017
IESE InsightMagazine REV-69-EInformation Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. Bernd Skiera and Daniel M. Ringel describe how they used clickstream data to yield informat...Starting at €22.00
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Cynet Systems: Ready to Leverage Mileage from Human Resource Analytics?
Yogesh Pandey; Atri SenguptaCase IVEY-W31026-EInformation Technologies, Leadership and People ManagementCynet Systems Private Limited (Cynet) was a subsidiary of Cynet Corporation, a technology services firm providing staffing support for US clients. The Cynet team in India was based in smaller Indian cities such as Karnal and Dehradun. When a lockdown was announced in early March 2020 to curb the spread of COVID-19 in the country, the recruiters working for Cynet had to shift to remote work. This was a dramatic shift for the young recruiters, most...Starting at €8.20
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans - Teaching Note
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinTeaching Note IVEY-W33971-EInformation Technologies, StrategyTeaching note for product W33970.Starting at €0.00
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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Creating a virtual internship at Goldman Sachs
Choudhury, Prithwiraj; Bojinov, Iavor; Salomon, EmmaCase HBS-621035-EInformation TechnologiesGoldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The new all-virtual internship faced challenges, but also benefited from unexpected opportunities. As the program ended, the team reflected on what worked, what they would change, and wha...Starting at €8.20