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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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MarcPoint: Strategizing with Big Data - Teaching Note
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoTeaching Note IVEY-8B19E012-EInformation TechnologiesTeaching note for product 9B19E012.Starting at €0.00