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Luckin Coffee: Digital Strategies, Governance, and Ethics
Yulin Fang, Ning Su, Yuqin JiangCase IVEY-W24623-EInformation TechnologiesDesigned as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operationalStarting at €8.20
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Luckin Coffee: Digital Strategies, Governance, and Ethics - Teaching Note
Yulin Fang, Ning Su, Yuqin JiangTeaching Note IVEY-W24624-EInformation TechnologiesTeaching note for product W24623.Starting at €0.00