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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20