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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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AI: Beyond the hype
Samila, SampsaArticle ART-3460-EInformation Technologies, StrategyAny use of AI to augment or automate human work is not an inherent feature of the technology but a decision made by human managers. As such, it?s incumbent on all of us to develop a better understanding of AI and how to leverage it ethically. Citing ongoing research and case studies, IESE Prof. Sampsa Samila elaborates in this interview.Starting at €8.20
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The Promotion Decision
Almandoz, John; Samila, SampsaCase DPO-776-EInformation Technologies, Leadership and People Management, StrategyThis is a choice to fill a director position in a company. What are the benefits of following the recommendation provided by the algorithm that favors one candidate versus following the preference of a manager who knows the other candidate very well and in fact has developed that candidate through coaching? Biases can be discussed and the merits of AI in hiring and promotion decisions.Starting at €8.20
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Siemens IT Transformation (B): Culture
Samila, Sampsa; Tumbocon, PiaCase SM-1732-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €5.74
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Ferrer: IA y transformación digital en el sector farmacéutico
Samila, Sampsa; Elvira, MartaCase SM-1726Information Technologies, Innovation and Change, Leadership and People ManagementEn la primavera del 2020, la pandemia de COVID-19 se extendió por todo el mundo. Para frenar su expansión, la mayoría de los países empezaron a implementar restricciones severas a la movilidad personal y al funcionamiento de los negocios. En España, se restringió el acceso a los hospitales para proteger a los profesionales sanitarios frente al contagio. Como resultado, las empresas farmacéuticas en España perdieron el acceso a su principal canal ...Starting at €8.20
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Ferrer: AI and Digital Transformation in the Pharmaceutical Industry - Teaching Note
Samila, Sampsa; Elvira, MartaTeaching Note SMT-145-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn spring 2020, the Covid-19 pandemic spread throughout the world. Most nations started implementing severe restrictions on personal mobility and business operations. In Spain, access to hospitals was restricted to protect healthcare professionals from contagion. As a result, Spanish pharma companies lost access to their main sales channels: visits to doctors and hospital managers. Ferrer, the largest Spanish pharmaceutical company, responded by ...Starting at €0.00
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Scribendi
Michael Wurth; Samila, SampsaCase SM-1725-ECorporate Governance, Entrepreneurship, Information Technologies, Innovation and Change, StrategyThis case describes the situation at Scribendi, an online platform to connect writers with English-language editors. Scribendi has developed an AI algorithm to do automatic grammar error correction. The dilemmas in the case are about how the company should take advantage of this algorithm internally and also if and how they should commercialize it. Key challenges are funding and staffing the development and commercialization. The case allows for ...Starting at €8.20
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Amazon.com, Inc: The AI Transformation
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724-EInformation Technologies, Innovation and Change, Leadership and People Management, StrategyThis case describes the development and application of AI at Amazon. This case has been used to discuss in class the wide range of AI applications at Amazon, the competitive effects of those AI applications, the process to develop those AI applications, and the current state of Amazon organization.Starting at €8.20
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La decision de promoción
Almandoz, John; Samila, SampsaCase DPO-776Information Technologies, Leadership and People Management, StrategySe trata de escoger a una persona para ocupar el puesto de director en una empresa. ¿Cuáles son las ventajas de seguir la recomendación de un algoritmo que favorece a un candidato frente a seguir la preferencia de una directiva que conoce a la otra candidata muy bien y, de hecho, ha ayudado a esa candidata en su desarrollo profesional a través del coaching? Se puede debatir sobre los prejuicios y las ventajas de la IA a la hora de tomar decisione...Starting at €8.20
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Siemens IT Transformation (A): Reorganization
Samila, Sampsa; Tumbocon, PiaCase SM-1731-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €8.20