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Investing in the IT That Makes a Competitive Difference
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807J-EInformation TechnologiesThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Investments in certain technologies do confer a competitive edge-one that has to be constantly renewed, as rivals don't merely match your moves but use technology to develop more potent ones and leapfrog over you. That's the conclusion of a comprehensive analysis t...Starting at €8.20
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How to Capitalize on Generative AI
McAfee, Andrew; Rock, Daniel; Brynjolfsson, ErikArticle HBS-S23061-EInformation TechnologiesBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new content and is used to do things such as write software, transcribe physicians' interactions with their patients, and let people converse with a CRM system. But it is far from perfect: It can produce distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Is ...Starting at €8.20
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Investing in the IT That Makes a Competitive Difference (Spanish version)
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807JInformation TechnologiesSince the mid-1990s, when the rate of spending on IT began to rise sharply, the spread between the leaders and laggards in an industry has widened. There are more winner-take-all markets. But the increased concentration has ramped up, rather than dampened, churn among the remaining players. And these dynamics are greatest in those industries that are more IT intensive. This pattern is already familiar to the makers of digital products, but it ha...Starting at €8.20
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The Business of Artificial Intelligence
Brynjolfsson, Erik; McAfee, AndrewArticle HBS-H03QXY-EInformation TechnologiesStarting at €8.20