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El sistema de valor online
Hess, Mike; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-37Information Technologies, Knowledge and CommunicationLos avances en las tecnologías de la información y la comunicación - y concretamente el crecimiento de Internet- están propiciando la aparición de una economía interconectada basada en la información que ha creado un nuevo vínculo entre el cliente y los productos o servicios. Las industrias que establecen este vínculo se denominan la cadena de valor on-line. Esta nota técnica se centra en identificar dónde está el valor y quién es capaz de captar...Starting at €8.20
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The Online Value Network
Hess, Mike; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-37-EInformation Technologies, Knowledge and CommunicationAdvances in information and communication technology, namely the growth of the Internet, are resulting in an interconnected, information-based economy that has created a new connection between the customer and products or services. We refer to the industries making up this connection as the online value chain. This technical note focuses on where the value is and who is capable of capturing that value along the chain. Value, in this note, refers ...Starting at €8.20