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How to Capitalize on Generative AI
McAfee, Andrew; Rock, Daniel; Brynjolfsson, ErikArticle HBS-S23061-EInformation TechnologiesBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new content and is used to do things such as write software, transcribe physicians' interactions with their patients, and let people converse with a CRM system. But it is far from perfect: It can produce distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Is ...Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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Creating a virtual internship at Goldman Sachs
Choudhury, Prithwiraj; Bojinov, Iavor; Salomon, EmmaCase HBS-621035-EInformation TechnologiesGoldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The new all-virtual internship faced challenges, but also benefited from unexpected opportunities. As the program ended, the team reflected on what worked, what they would change, and wha...Starting at €8.20
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None of Our Business? (HBR Case Study and Commentary)
Fusaro, Roberta A.; Allmendinger, Glen; Tien, Lee; Dew, Nick; Bhaskar, RArticle HBS-R0412A-EInformation TechnologiesTracking technologies--in products and services like TiVo and electronic toll collection--make people's lives a lot more convenient. But the public is understandably concerned about the privacy issues such technologies raise. No one is more aware of those issues than Dante Sorella, CEO of Raydar Electronics, which develops and sells radio frequency identification (RFID) tags and readers. So Dante is troubled when executives from one of his client...Starting at €8.20
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Keep Your AI Projects on Track
Bojinov, IavorArticle HBS-S23063-EInformation TechnologiesAI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential lies a sobering reality: Most AI projects fail. Some estimates place the failure rate as high as 80%-almost double the rate of corporate IT project failures from a decade ago. Appro...Starting at €8.20
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What Is Web3?
Stackpole, ThomasArticle HBS-H070UE-EInformation TechnologiesWeb3 is being touted as the future of the internet. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more. It offers a read/write/own version of the web, in which users have a financial stake in and more control over the web communities they belong to. Web3 promises to transform the experience of being online as dramatically as PCs and smartphones did. It is not, however, without risk...Starting at €8.20
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What a DAO Can - and Can't - Do
Ruane, Jonathan; McAfee, AndrewArticle HBS-H070U3-EInformation TechnologiesAre decentralized autonomous organizations (DAOs) the future? The rise of DAOs as part of Web3 is just beginning, and it remains unclear whether, and how, DAOs might supplant traditional organizational structures. To explain what DAOs offer and who currently uses them in unique ways, the authors answer three key questions: What are DAOs? How are they built? And how do they work? They also discuss the potential for and limits of DAOs, using CityDA...Starting at €8.20
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCase HBS-121006-EInformation TechnologiesSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenStarting at €8.20
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A Better Way to Onboard AI
Babic, Boris; Chen, Daniel L.; Evgeniou, Theodoros; Fayard, Anne-LaureArticle HBS-R2004C-EInformation TechnologiesIn a 2018 Workforce Institute survey of 3,000 managers across eight industrialized nations, the majority of respondents described artificial intelligence as a valuable productivity tool. But respondents to that survey also expressed fears that AI would taStarting at €8.20
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The Value of IT: The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5006-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter finds Jim contemplating how to measure and demonstrate the value IT creates for individual business units, and ultimately, the organization as a whole. G...Starting at €0.00