This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Impact Of Digital Technologies On The Paid Content Market: Examining The Netflix Paradigm
Sood, Sanjay; Corredoira, Loreto; Urgellés, Alicia Mª; Villanueva, JulianTechnical Note MN-384-EInformation Technologies, Knowledge and Communication, MarketingThe arrival of digital distributors such as Hulu, Netflix and iTunes to the digital media landscape has brought about substantial changes to the television and movie industry. While the observed growth of the new streaming models is definitely encouraging, the question remains as to whether the new media companies will be able to deliver a significant return on investment. This technical note attempts to summarize the advances of the television a...Starting at €8.20
-
McDonald's Corp.: Managing a Sustainable Supply Chain
Goldberg, Ray A.; Droste Yagan, JessicaCase HBS-907414-EKnowledge and CommunicationMcDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.Starting at €8.20
-
How Social Networks Create Competitive Advantage
Burt, Ronald S.; Hogseth, SuzanneArticle ART-2749-EKnowledge and Communication, StrategyGlobal managers can gain competitive advantage by bridging information gaps -- or structural holes -- between different islands of knowledge within their organizations, whether these are functional areas, business units or geographic markets. By manning these bridges, they are in a unique position to collect and transfer information, and most important, reframe it to make sure that it is understandable across diverse islands. To learn how to gain...Starting at €8.20
-
Discovery-Driven Digital Transformation
McGrath, Rita; McManus, RyanArticle HBS-R2003J-EKnowledge and CommunicationThe huge threat posed by digital technologies and models throws many established companies into a panic. In response, they often make big, bet-the-farm moves that fail badly. It's much wiser to take an incremental approach to digital transformation, say McGrath and McManus. Building on a technique McGrath helped develop in the 1990s--discovery-driven planning--the two advise executives at traditional firms to take things step-by-step. Rather than...Starting at €8.20
-
MX Player: Content, Strategy, and Monetization of India’s Biggest Homegrown OTT (Streaming) Platform
Santosh Patra, Anushka KulkarniCase IVEY-W34304-EKnowledge and Communication, StrategyWhen the new chief executive officer joined MX Player, the video streaming business in India was undergoing a content boom and witnessing many changes due to shifting media consumption patterns and the penetration and exponential growth of Western video streaming platforms such as Netflix and Amazon Prime Video. The structure of the Indian video-streaming content and consumer market was changing, with global streaming platforms inadvertently segm...Starting at €8.20
-
Cómo crear ventaja competitiva a través de sus contactos
Burt, Ronald S.; Hogseth, SuzanneArticle ART-2749Knowledge and Communication, StrategyLos directivos globales pueden ganar ventaja competitiva tendiendo puentes entre distintos silos de conocimiento de la empresa, ya sean áreas funcionales, unidades de negocio o mercados geográficos. Si controlan estas conexiones, se situarán en una posición privilegiada para recabar y transferir información, contextualizándola para que todos los silos puedan entenderla. En cualquier caso, para lograr esa ventaja competitiva es clave conocer los m...Starting at €8.20
-
Criterios de decisión de un inversor: Warren Buffett
Stein, Guido; García de Santos, TeresaTechnical Note DPON-358Decision Analysis, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations ManagementEsta nota técnica subraya el papel de los criterios en la toma de decisiones. Según el Diccionario de la Lengua de la Real Academia Española, la primera acepción de criterio es la de "norma para conocer la verdad"; en una segunda acepción, se indica "juicio o discernimiento" y, entre sus sinónimos, se encuentran "cordura" y "sensatez". El objetivo es dar a conocer los criterios de decisión que, durante décadas y décadas, ha ido puliendo Warren Bu...Starting at €8.20