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Xanadu Farms: Weathering the Uncertainty
Tiffany BayleyExercise IVEY-W33716-EDecision Analysis, Service and Operations ManagementIn March 2023, two strawberry producers in Ontario, Canada had to decide how many acres to plant with each of four strawberry varieties at Xanadu Farms. They had committed to providing 275,000 pounds of berries to a local independent grocery chain and also required some of their berry crop to make strawberry preserves. Complicating this decision was the impact that weather had on the yield of each type of berry. If the weather reduced the yield, ...Starting at €8.20
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Munroe Homes Incorporated: The Creekside Estates Opportunity
David WoodCase IVEY-W34586-EService and Operations Management, StrategyIn December 2022, Jack Munroe, president of Munroe Homes Ltd. (Munroe), is trying to determine if his firm should take on a new development called Creekside Estates near Caledon Village, Ontario. Munroe began as a builder of modest homes on a large scale; the Creekside Estates opportunity involved developing high-end custom homes. Jack’s decision will have a significant effect on Munroe’s future strategy. Munroe can stay within its comfort zone a...Starting at €8.20
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Munroe Homes Incorporated: The Creekside Estates Opportunity - Teaching Note
David WoodTeaching Note IVEY-W34587-EService and Operations Management, StrategyTeaching note for product W34586.Starting at €0.00
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St. Gianna Healthcare: Service Management
Joshin John; Neetha J. EappenCase IVEY-W33857-EDecision Analysis, Service and Operations ManagementSt. Gianna Healthcare (SGH) was a community health centre located in Kochi, in the southern state of Kerala, India, offering government-approved medical checkups and health certifications, specialist consulting services in obstetrics and gynecology, and dental care. SGH’s medical administrator was concerned about service management issues at the clinic in recent months. While there had been a recent increase in patient numbers, she was concerned ...Starting at €8.20
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St. Gianna Healthcare: Service Management - Teaching Note
Joshin John; Neetha J. EappenTeaching Note IVEY-W33858-EDecision Analysis, Service and Operations ManagementTeaching note for product W33857.Starting at €0.00
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Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Edelman, David C.; Barnett, JamesCase HBS-523054-EMarketingIn October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.Starting at €8.20
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HÄAGEN- DAZS. Teaching Note
García del Pueyo, J. L.Technical Note IIST-MITN-224-E-EMarketingHäagen-Dazs is an international ice cream brand that competes in the premium segment boasting a perceived image renowned for its quality and sophistication. In 2019, the company embarked on a journey to reposition the brand in an effort to broaden its consumer base. Häagen-Dazs held a strong position in the senior segment, offering a value proposition centered on Luxury & pleasure and began to evolve towards the concept of Everyday made extraordi...Starting at €8.20
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HÄAGEN- DAZS. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-224MarketingHäagen-Dazs es una marca internacional de helado que compite en el segmento premium y con una imagen percibida que destaca por su calidad y sofisticación. La empresa decidió en 2019 realizar un cambio de posicionamiento para incorporar a nuevos consumidores. Estaba bien posicionada en el segmento senior con su propuesta de valor de “lujo&placer” y comenzó a evolucionarla hacia el concepto “Everyday made extraordinary”,enfocado a los millennials y...Starting at €0.00
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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
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Forecasting and revenue management at Balearic Airlines
Markakis, Mihalis G.Case OIT-34-EService and Operations ManagementBalearic Airlines operates an afternoon flight from Barcelona to Mallorca on a daily basis. The company issues two types of tickets for this flight, Priority and standard Economy ones. There is typically high demand for Economy tickets from price-sensitive segments of the market, which creates the need to protect a certain number of seats in each flight for the more profitable Priority passengers that seek to purchase tickets closer to the date o...Starting at €8.20