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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
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Mercedes-Benz’s New Sales Strategy: End Times For Car Dealerships?
Vishal Mehrotra; Rajat RoyCase IVEY-W28408-EMarketing, StrategyBelinda Oliveri, managing director of Mercedes-Benz Starlight, reflected on the events of the past couple of years. At a 2021 meeting of its fifty-two Australian dealers, Mercedes-Benz Australia/Pacific Pty Ltd announced a new sales model through which customers would buy vehicles at a fixed price directly from the company and only step inside a dealership to collect their purchase. Oliveri knew that as a respected industry leader and significant...Starting at €8.20
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Minjungbal Museum and Cultural Centre: Revitalizing an Australian Treasure
Vishal Mehrotra; Colette Southam; Alex BeamishCase IVEY-W34819-EMarketing, StrategyNicole Rotumah, chair of the Tweed Aboriginal Co-operative Society Limited, which ran the Minjungbal Museum and Cultural Centre (MMCC) in Tweed Heads, Australia, and the museum manager, Tina Pidcock, were standing in the middle of their beloved museum looking at the worn flooring, dusty artifacts, general state of disrepair, and stark absence of visitors. It was August 2020 and the COVID-19 pandemic had brought tourism to a standstill. However, b...Starting at €8.20
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Mercedes-Benz’s New Sales Strategy: End Times For Car Dealerships? - Teaching Note
Vishal Mehrotra; Rajat RoyTeaching Note IVEY-W28409-EMarketing, StrategyTeaching note for product W28408.Starting at €0.00
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishTeaching Note IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Starting at €0.00
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Minjungbal Museum and Cultural Centre: Revitalizing an Australian Treasure - Teaching Note
Colette Southam; Vishal Mehrotra; Alex BeamishTeaching Note IVEY-W34820-EMarketing, StrategyTeaching note for product W34819.Starting at €0.00