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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107066-EMarketingSupplements the (A) case.Starting at €5.74
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Bancaja: Developing Customer Intelligence (A)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107055-EMarketingIn 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CR...Starting at €8.20
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Kansai Digital Phone: Zutto, Gaining Japanese Loyalty, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107064-EMarketingTeaching note to (106-006).Starting at €0.00
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Bancaja: Developing Customer Intelligence (A) and (B), Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-113145-EMarketingTeaching Note for 107055 and 107066.Starting at €0.00
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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CEMEX: Rewarding the Egyptian Retailers, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107079-EMarketingTeaching note to 106065.Starting at €0.00