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Othellonia: Growing a Mobile Game, Powerpoint Supplement
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520056-EMarketingPowerpoint supplement to case 520016Starting at €8.20
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LaCroix Sparkling Water (Abridged)
Amano, Tomomichi; Narayandas, Das; Herman, KerryCase HBS-520015-EMarketingLaunched in 1981 as an "all occasion" sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling water players at the time. As time passed; however, the brand was faced with internal turmoil as well as shifting customer expectations. How did LaCroix react to change both within...Starting at €8.20
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Essential Explorations at MUJI, Teaching Note
Amano, Tomomichi; Narayandas, DasTeaching Note HBS-520050-EMarketingTeaching note for case 520024.Starting at €0.00
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Othellonia: Growing a Mobile Game
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520016-EMarketingIn the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.Starting at €8.20
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Othellonia: Growing a Mobile Game, Teaching Note
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilTeaching Note HBS-520041-EMarketingTeaching note to case 520016Starting at €0.00
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Essential Explorations at MUJI
Amano, Tomomichi; Narayandas, Das; Jinjo, Naoko; Kanno, AkikoCase HBS-520024-EMarketingLaunched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly bStarting at €8.20