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India's Amul: Keeping up with the Times, Teaching Note
Deshpande, Rohit; Khanna, Tarun; Arora, NamrataTeaching Note HBS-517105-EMarketingTeaching note for case 516116.Starting at €0.00
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Measuring True Value at Ambuja Cement
Rangan, V. Kasturi; Srinivasan, Suraj; Arora, NamrataCase HBS-518063-EMarketingStarting at €8.20
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India's Amul: Keeping Up with the Times
Deshpande, Rohit; Khanna, Tarun; Arora, Namrata; Bijlani, TanyaCase HBS-516116-EMarketingAmul is an Indian dairy cooperative founded in 1947, eight months before India's independence from British rule, and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream and infant food through a million retailers across the country, and is the market leader in almost all the categories that it operates in. Amu...Starting at €8.20