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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Chocolates El Rey, Teaching Plan
Deshpande, Rohit; Lobb, Annelena; Herman, KerryTeaching Note HBS-512083-EMarketingTeaching Plan for 508052.Starting at €0.00
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The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship
Deshpande, Rohit; Lobb, AnnelenaCase HBS-517006-EMarketingThe Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The institution's finances looked healthy after years of operating losses. A celebrity music director, Gustavo Dudamel, had joined the team. The LA Phil had launched its Youth Orchestra of Los...Starting at €8.20
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Area One Farms
Reinhardt, Forest L.; Alvarez, Jose B.; Lobb, AnnelenaCase HBS-518069-EMarketingIn 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some similarities, Faulkner did not know the U.S. market as well as the Canadian one. Could her joint venture partnership model work as well in the U.S. as it had in her home country?Starting at €8.20
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Mu oz Group: Sustaining Global Vertical Integration Through Innovation
Alvarez, Jose B.; Lobb, AnnelenaCase HBS-515011-EMarketingThe Mu oz Group, a vertically integrated fruit, flower, juice and ice cream supplier, was at a strategic crossroads. What was the best way to achieve profit goals and provide the company with sustainable competitive advantage? Mu oz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Mu oz had to choose the best way to...Starting at €8.20
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Daily Table
Alvarez, Jose B.; Ton, Zeynep; Lobb, AnnelenaCase HBS-521025-EMarketingDaily Table is a case about a grocery chain with two outposts in Boston neighborhoods Dorchester and Roxbury. Its mission is to provide healthy food at lower prices to people in lower-income neighborhoods. The case explores Daily Table's responsibility to its employees during the COVID-19 pandemic amid a series of changes to wages.Starting at €8.20