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Search results
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherTeaching Note HBS-914534-EMarketingTeaching Note for Product #914533.Starting at €0.00
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Marketing Reading: Pricing Strategy, Teaching Note
Dolan, Robert J.; Gourville, John T.Teaching Note HBS-8204-EMarketingTeaching Note for Product #8203.Starting at €0.00
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Marketing Reading: Framework for Marketing Strategy Formation, Teaching Note
Dolan, Robert J.Teaching Note HBS-8154-EMarketingTeaching Note for Product #8153.Starting at €0.00
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Evernote: Monetization Strategy
Dolan, Robert J.Case HBS-519034-EMarketingLisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders whether the company is the right place for her, or if she should reveal her identity as lesbian and work within the system. Should she meet with the CEO to share her experience, or...Starting at €8.20
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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre, Teaching Note
Dolan, Robert J.Teaching Note HBS-518100-EMarketingTeaching note for case 518036.Starting at €0.00
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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
Dolan, Robert J.Case HBS-518036-EMarketingWhen a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of the crisis. Amid the uncertainty of those first hours, the leadership team must make a range of decisions to orchestrate the company's response and manage the rest of its business. D...Starting at €8.20
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The Birth, Life and Death of Rdio, Teaching Note
Dolan, Robert J.Teaching Note HBS-517114-EMarketingTeaching note for case 516092.Starting at €0.00
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Catalina in the Digital Age, Teaching Note
Karmarkar, Uma R.; Dolan, Robert J.Teaching Note HBS-516086-EMarketingTeaching note for case 514021. "Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer promotions. Serving both retailers and consumer packaged goods (CPG) firms, the company's core business was distributing "cents off" coupons to shop...Starting at €0.00