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License to Overkill (HBR Case Study and Commentary)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArticle HBS-R0212A-EMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Starting at €8.20
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J & B (Spanish Version)
McCracken, GrantCase HBS-503S36MarketingMichael Stoner se encuentra llamado a la posición de una vez venerable marca y altamente rentable de whisky escocés. Debe encontrar una tendencia cultural.Starting at €8.20
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License to Overkill (HBR Case Study and Commentary) (Spanish version)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArticle HBS-R0212AMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Starting at €8.20