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Conjoint Analysis: Online Tutorial, Teaching Note
Ofek, Elie; Toubia, OlivierTeaching Note HBS-514124-EMarketingThis teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key teaching objectives, offers ways to use the tutorial as part of a course and/or set of conjoint related tasks, ideas on how to introduce the tutorial to students and what questions to as...Starting at €0.00
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A Do it Yourself Guide (Spanish version)
Ofek, Elie; Toubia, OlivierCase HBS-518S17MarketingConjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and i...Starting at €8.20
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Conjoint Analysis: Online Tutorial Supplement Slides
Ofek, Elie; Toubia, OlivierCase HBS-514126-EMarketingPowerPoint supplement to 514712.Starting at €8.20
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Marketing Exercise: Using Conjoint Analysis for Business Decisions, Teaching Note
Ofek, Elie; Toubia, OlivierTeaching Note HBS-515092-EMarketingTeaching note for 515713.Starting at €0.00
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Conjoint Analysis: A Do it Yourself Guide
Ofek, Elie; Toubia, OlivierCase HBS-515024-EMarketingConjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and i...Starting at €8.20