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Optical Distortion, Inc. (A) (Spanish version)
Clarke, Darrel G.; Wise, Randall E.Case HBS-502S36MarketingA new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).Starting at €8.20
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Johnson Wax: Enhance (A) (Spanish Version)
Clarke, Darrel G.Case HBS-514S12MarketingJohnson Wax ha producido un nuevo acondicionador de cabello para el cabello problema. Antes de comprometerse a prueba de mercado, analizan el nuevo producto basado en el uso de un, procedimiento de pre-test-mercado llamado ASESOR campo. La prueba revela una visión posicionamiento del producto, publicidad y promoción que son importantes en el reposicionamiento del producto.Starting at €8.20