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Refreshing the World Naturally (Spanish version)
Quelch, John A.; Teopaco, John L.Case HBS-918S04MarketingThe marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product attributes are sufficiently important across countries that they can be used for global brand communications. He also must determine the extent of local customization he should allow and ...Starting at €8.20
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Harmonie Water: Refreshing the World Naturally, Teaching Note
Quelch, John A.; Teopaco, John L.Teaching Note HBS-917528-EMarketingTeaching note for case 917527.Starting at €0.00