This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Dunkin’ Donuts (E): Estrategias de distribución en 1988
Kaufmann, Patrick J.Case HBS-502S38MarketingDunkin' Donuts está explorando diversos métodos de aumento de la distribución. Posibilidades que implican nuevas salidas incluyen contratos área de desarrollo, subfranchising, estrategias de informes regionales, y un aumento en las tiendas propiedad de la compañía. Las posibilidades que se centran en tiendas existentes incluyen las ventas de productos de marca a través de tiendas de conveniencia y por satélite (no productores) puntos de venta. El...Starting at €5.74
-
Pizza Hut, Inc. (Spanish version)
Kaufmann, Patrick J.Case HBS-506S07MarketingPizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy deci...Starting at €8.20