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Crap Circles (Spanish version)
Morse, GardinerArticle HBS-F0511CMarketingThe most dubious business plans can appear solid, even smart, when illustrated with snappy circle-and-arrow graphics. Look closely, though, and you'll see that many of these diagrams are full of it.Starting at €8.20
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By Any Other Name (Spanish version)
Morse, GardinerArticle HBS-F0411LMarketingWhen you name your brand, trust your gut.Starting at €8.20