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Hazards of Hounding (Spanish version)
Dholakia, Paul M.Article HBS-F0510FMarketingCustomers who buy your product because they want to--not because you make them--are the most loyal, says Rice University's Paul M. Dholakia.Starting at €8.20
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Do Customer Communities Pay Off (Spanish version)
Algesheimer, Rene; Dholakia, Paul M.Article HBS-F0611EMarketingNew research says they do, in spades, especially for online businesses.Starting at €8.20