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Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20
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El caso HBR: Locos por el "sello brit nico"
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711AMarketingCastlebridge & Company, un fabricante de prendas de vestir exteriores de alta calidad, es una institución británica centenaria. Su sede se mantienen en Londres, pero la mayor parte de su producción se ha trasladado al exterior. Con la última fábrica nacional programado para cerca, los ejecutivos de la empresa luchan para preservar la "identidad británica" de la marca. Para el historiador Niall Ferguson, el cierre de la planta es un paso lógico. E...Starting at €8.20
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Mad About Plaid (HBR Case Study and Commentary)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711A-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20
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Mad About Plaid (HBR Case Study)
Kirby, JuliaArticle HBS-R0711X-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20
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Mad About Plaid (Commentary for HBR Case Study)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711Z-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20