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In-Depth Interviews (B): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaCase ME-11-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €5.74
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Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-13-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts...Starting at €5.74
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-6-EMarketingThis exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.Starting at €8.20
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-415-EDecision Analysis, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Starting at €8.20
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-414-EDecision Analysis, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Starting at €8.20
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It's Not Necessarily Best to Be First
Reutskaja, Elena; Fasolo, BarbaraArticle HBS-F1301D-EMarketingNew research from the UK shows that people are less likely to choose the highest-rated option in a quality ranking when it appears first on the list. So which option will they probably be drawn to? One that falls in the middle.Starting at €8.20
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Observational Study (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-12-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one observational study and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-10-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €8.20
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Focus Groups: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-9-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Focus Groups (A) exercise. Students who have previous experience with conducting focus groups are asked to evaluate the design and procedure of the focus group conducted by their colleagues. They are also to suggest the ways to improve the...Starting at €5.74