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Keeping to the Fairway (HBR Case Study and Commentary) (Spanish version)
Waite, Thomas J.; Zyman, Sergio; Murphy, James E.; Skildum-Reid, Kim; Argenti, Paul A.Article HBS-R0304AMarketingSandy Michaels, chief marketing officer of financial services giant Pace Sterling, faces a tough dilemma now that the high-profile golf tournament her company sponsors has been tainted with controversy. The Dover Hill country club, where the prestigious Champions invitational is played, accepts only men as members. This year, a powerful women's organization has decided to make a bigger issue of that exclusivity. Under pressure from the Women's Ri...Starting at €8.20
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Keeping to the Fairway (HBR Case Study and Commentary)
Waite, Thomas J.; Zyman, Sergio; Murphy, James E.; Skildum-Reid, Kim; Argenti, Paul A.Article HBS-R0304A-EMarketingSandy Michaels, chief marketing officer of financial services giant Pace Sterling, faces a tough dilemma now that the high-profile golf tournament her company sponsors has been tainted with controversy. The Dover Hill country club, where the prestigious Champions invitational is played, accepts only men as members. This year, a powerful women's organization has decided to make a bigger issue of that exclusivity. Under pressure from the Women's Ri...Starting at €8.20