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El caso HBR: No intente hacer esto en otro pa s
Brown, StephenArticle HBS-R0809AMarketingDesde mediados de la década de 1990, Boutique-gestión metáfora Serendipity Associates (SA) ha sido clientes de ofrecimiento chisporrotear símiles y fragmentos de sonido ágil. Pero el jefe de SA, Barton Brady, se entera de que alguien está ahora la caza furtiva en su territorio. Es la operación de bajo alquiler tropos R Us, que ha iniciado la deslocalización de la producción a Irlanda y pronto inundar el mercado con metáforas de alta calidad y de ...Starting at €8.20
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Don't Try This Offshore (Commentary for HBR Case Study)
Brown, StephenArticle HBS-R0809Z-EMarketingSince the mid-1990s, management-metaphor boutique Serendipity Associates (SA) has been offering clients sizzling similes and snappy sound bites. But the head of SA, Barton Brady, gets word that someone is now poaching in his territory. It's the low-rent operation Tropes R Us, which has started offshoring production to Ireland and will soon flood the market with high-quality, low-cost metaphors. Does this move confirm Brady's fear that the U.S. is...Starting at €8.20
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Marketing to Generation (R) (Spanish version)
Brown, StephenArticle HBS-F0306BMarketingHow do you market to marketing-savvy consumers? According to this professor, today's consumers, ironically enough, appreciate the authenticity of the old-fashioned, up-front sales pitch.Starting at €8.20
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Don't Try This Offshore (HBR Case Study and Commentary)
Brown, StephenArticle HBS-R0809A-EMarketingSince the mid-1990s, management-metaphor boutique Serendipity Associates (SA) has been offering clients sizzling similes and snappy sound bites. But the head of SA, Barton Brady, gets word that someone is now poaching in his territory. It's the low-rent operation Tropes R Us, which has started offshoring production to Ireland and will soon flood the market with high-quality, low-cost metaphors. Does this move confirm Brady's fear that the U.S. is...Starting at €8.20
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Don't Try This Offshore (HBR Case Study)
Brown, StephenArticle HBS-R0809X-EMarketingSince the mid-1990s, management-metaphor boutique Serendipity Associates (SA) has been offering clients sizzling similes and snappy sound bites. But the head of SA, Barton Brady, gets word that someone is now poaching in his territory. It's the low-rent operation Tropes R Us, which has started offshoring production to Ireland and will soon flood the market with high-quality, low-cost metaphors. Does this move confirm Brady's fear that the U.S. is...Starting at €8.20