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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCase IVEY-9B19A003-EEntrepreneurship, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Starting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions - Teaching Note
Anupama PrasharTeaching Note IVEY-8B19A003-EMarketingTeaching note for product 9B19A003.Starting at €0.00
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCase IVEY-9B18A010-EEntrepreneurship, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCase IVEY-W26368-EMarketing, StrategyIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaTeaching Note IVEY-W26369-EMarketing, StrategyTeaching note for product W26368.Starting at €0.00