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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCase IVEY-W26368-EMarketing, StrategyIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaTeaching Note IVEY-W26369-EMarketing, StrategyTeaching note for product W26368.Starting at €0.00
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Ferro Industries — Exporting Challenge in a Small Firm
Justin Paul; Parul Gupta; Shruti GuptaCase IVEY-9B11M115-EEntrepreneurship, Marketing, StrategyThis case deals with an exporting challenge faced by Ferro Industries, a small enterprise within the steel industry in India. The company’s manufacturing facility was located in the National Capital Region of Delhi. Ferro’s main products were roll-forming machines, cut-to-length lines, and slitting lines; the company was one of only three firms in the Indian sub-continent catering to the market for such products. This case raises two basic questi...Starting at €8.20