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Allswell Productions: A Tough Act to Follow - Teaching Note
Ian Dunn; Lauren NicolaasTeaching Note IVEY-W27953-EMarketingTeaching note for product W27952.Starting at €0.00
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Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20
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LG Electronics Canada, Inc. - The Watch Phone
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B09A031-EMarketingA fourth year business student prepares for an interview as an assistant marketing manager with one of the world's largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, prom...Starting at €8.20
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Marlow: Building the Ultimate Reproductive Health Brand - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W27290-EMarketingTeaching note for product W27289.Starting at €0.00
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Marlow: Building the Ultimate Reproductive Health Brand
Ian Dunn; Raphael Bender BennettCase IVEY-W27289-EMarketingIn August 2021, the founders of We are Marlow Corporation (Marlow) were considering the company’s future. Marlow was a direct-to-consumer (D2C), subscription-based business that sold lubricated tampon kits. The company was about to receive full approval from Health Canada to sell its products and the founders needed to shift their focus to a marketing strategy for their upcoming launch. They needed to decide on their target market and pricing sch...Starting at €8.20
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RollUP Solutions Incorporated: Going to Market
Ian Dunn; Eleni PetrouCase IVEY-9B18A044-EEntrepreneurship, MarketingIn early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficienciesStarting at €8.20
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Hockley Valley Brewing Co. Inc.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B14B006-EAccounting and Control, MarketingDuring the summer of 2013, the company founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company’s product mix. Sales at a recent summer festival showed a strong demand for light beers, rather than the dark ales that made up the majority of Hockley’s sales. Not only did the company compete with large multinational brewing companies, but they faced stiff competition from...Starting at €8.20