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MMI Product Placement, Inc.
Robin Ritchie; Ramasastry ChandrasekharCase IVEY-9B07A006-EEntrepreneurship, MarketingThe president of a national placement agency is preparing to make a final pitch to sign Greyhound Canada as a client. Greyhound wants to reposition its brand as a mainstream travel option, particularly for suburban commuters, and needs cost-effective ways to get its message to consumers. The company views product placement as a viable tool for building brand awareness, but worries about losing control over its brand image. Even more serious are c...Starting at €8.20