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Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Sanal Kumar Velayudhan; R. Meenakshi Sundaram; R.D. ThulasirajCase IVEY-9B11A028-EMarketing, StrategyThe case deals with poor acceptance of Aravind’s eye care service by the rural population in the South Indian state of Tamil Nadu. One of the factors causing poor acceptance is the lack of awareness among the rural population that many cases of blindness are curable. Fear of surgery and cost are the other major barriers to acceptance by these consumers. Aravind is the largest eye care provider in the world and has pioneered many process innovatio...Starting at €8.20
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BRAC: Shasthya Shebikas’ Role in Delivering Health Care Service to Rural Markets
Sanal Kumar Velayudhan; Sayeda Shabukta Malik; Kaosar AfsanaCase IVEY-9B17A065-EMarketing, StrategyBRAC was the largest non-governmental organization in the world, reaching out to 138 million people. It made a significant contribution to reducing poverty in Bangladesh by employing more than 117,000 community workers (Shasthya Shebikas) to improve the health and nutrition of the rural poor. The manager of BRAC's Health, Nutrition and Population program was faced with two significant challenges. First, she had to find a way to encourage more peo...Starting at €8.20
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StoreKing: Reaching Rural Consumers with Assisted E-Commerce - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B20A066-EMarketingTeaching note for product 9B20A066.Starting at €0.00
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StoreKing: Reaching Rural Consumers with Assisted E-Commerce
Sanal Kumar VelayudhanCase IVEY-9B20A066-EEntrepreneurship, MarketingIn 2019, the founder and chief executive officer of StoreKing, a distribution company that sold consumer products to rural India through designated retailers, faced the challenge of attaining 100,000 retailers by 2020. The chief executive officer (CEO) haStarting at €8.20
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BRAC: Shasthya Shebikas' Role in Delivering Health Care Service to Rural Markets - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B17A065-EMarketingTeaching note for product 9B17A065.Starting at €0.00
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Wonder la: A Brand in the Service of Fun
Sanal Kumar Velayudhan; Kochouseph ChittilappillyCase IVEY-9B14A004-EMarketing, StrategyThe performance of Wonderla, the leader in the amusement park industry in South India, for the year 2011/12 could not be better. It grew at 30 per cent with more than one million customers visiting each of its two parks in Kochi and Bangalore. It also completed the development of a three-star hotel in its Bangalore park. Its growth is creating challenges that it has not faced before. The chief executive officer is concerned with the issue of prio...Starting at €8.20