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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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IESE Insight. Issue 32. First Quarter 2017
IESE InsightMagazine REV-69-EInformation Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. Bernd Skiera and Daniel M. Ringel describe how they used clickstream data to yield informat...Starting at €22.00
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Ametller Origen: más allá del retail
Nueno, José LuisCase M-1376Innovation and Change, Marketing, StrategyAmetller Origen es una cadena de distribución que ha experimentado un crecimiento exponencial de 0 a 111 tiendas, basadas en un posicionamiento de Km0, producto ecológico y con un modelo de integración vertical, junto con un posicionamiento Premium orientado a proporcionar una compra de productos sanos, con una pedagogía sobre cómo ha de ser la alimentación de las personas con una serie de actividades comerciales multicanal dirigidas a vender en ...Starting at €8.20
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20
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Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCase M-1396-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Starting at €8.20
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCase M-1396Information Technologies, Marketing, Service and Operations ManagementEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Starting at €8.20
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-PBMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20