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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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Barman: la oportunidad de Amazon
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383Innovation and Change, Marketing, StrategyBarman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ventas en los dos años anteriores. España, sin embargo, no había entrado en acuerdos con Amazon h...Starting at €8.20
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €8.20
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The Impact Of Digital Technologies On The Paid Content Market: Examining The Netflix Paradigm
Sood, Sanjay; Corredoira, Loreto; Urgellés, Alicia Mª; Villanueva, JulianTechnical Note MN-384-EInformation Technologies, Knowledge and Communication, MarketingThe arrival of digital distributors such as Hulu, Netflix and iTunes to the digital media landscape has brought about substantial changes to the television and movie industry. While the observed growth of the new streaming models is definitely encouraging, the question remains as to whether the new media companies will be able to deliver a significant return on investment. This technical note attempts to summarize the advances of the television a...Starting at €8.20
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Rethinking the Funnel for the Omnichannel Age
D'Andrea, GuillermoArticle ART-3121-EMarketing, Service and Operations ManagementWearables, self-driving cars, AI displacing people who will spend less time working and more time searching for memorable experiences to share on social media. These trends are already triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and the challenges posed by digitization, the author offers a series of tips so that brands and businesses can ada...Starting at €8.20
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Retail revolution. How retailers can prepare for an omnichannel future
IESE InsightDossier 76196Marketing, Service and Operations ManagementDigitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn’t exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stel...Starting at €15.00
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La revolución del retail. Cómo afrontar el futuro omnicanal ante la difusa frontera entre la compra física y online
IESE InsightDossier 76197Marketing, Service and Operations ManagementLa digitalización, la pandemia, la crisis climática, la disrupción de las cadenas de suministro y la inflación han sacudido el comercio minorista. Pese al empeño por volver a la normalidad, en ese sector no existe tal cosa. Ahora que la frontera entre la compra física y online se difumina, ¿cómo pueden los minoristas afrontar el futuro omnicanal? Incluye entrevistas a Óscar García Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile ...Starting at €15.00
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IESE Business School Insight, 162. Retail Revolution
IESE InsightMagazine 76203Decision Analysis, Economics, Marketing, Service and Operations Management, StrategyAs the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Plus: Tell the story of your career using the metaphors of the river or the race. The dark side of empowerment. A board to-do list. Green investing. Arcano’s Marta Hervas explains the rise of impact investing. Dr. Carlos Archilla-Cady has become an advocate for disability inclusion, including in space travel. OCBC Bank...Starting at €22.00
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IESE Business School Insight, 162. La revolución del retail
IESE InsightMagazine 76198Decision Analysis, Economics, Marketing, Service and Operations Management, StrategyAhora que la frontera entre la compra física y online se difumina, ¿cómo puedes afrontar el futuro omnicanal? Además: explica tu trayectoria profesional usando las metáforas del río y la carrera. El lado oscuro del empoderamiento. Las tareas pendientes del consejo. Una buena inversión. El doctor Carlos Archilla-Cady se ha convertido en un defensor de la inclusión de la discapacidad, incluso en los viajes espaciales. Jason Ho, vicepresidente ejecu...Starting at €22.00