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La revolución del retail. Cómo afrontar el futuro omnicanal ante la difusa frontera entre la compra física y online
IESE InsightDossier 76197Marketing, Service and Operations ManagementLa digitalización, la pandemia, la crisis climática, la disrupción de las cadenas de suministro y la inflación han sacudido el comercio minorista. Pese al empeño por volver a la normalidad, en ese sector no existe tal cosa. Ahora que la frontera entre la compra física y online se difumina, ¿cómo pueden los minoristas afrontar el futuro omnicanal? Incluye entrevistas a Óscar García Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile ...Starting at €15.00
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Objetivo: reconstruir la confianza
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3Business Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingNecesitamos recuperar la confianza dentro y fuera de la empresa. Éstas son algunas de las claves para lograrlo.Starting at €15.00
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The Power of Global Thinking
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, MarketingThe world may be smaller, but the challenges are bigger. Managers need a new mindset that knows no bounds.Starting at €15.00
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EAccounting and Control, Corporate Governance, Marketing, Service and Operations ManagementA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Starting at €15.00
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Cómo funciona la mente del directivo
de Santiago, Rafael; Iyengar, Sheena; Brion, SebastienDossier DOS-19Decision Analysis, Leadership and People Management, MarketingCada día nos vemos obligados a tomar múltiples decisiones. Conocer los mecanismos de nuestra mente nos ayudará a dar en el blanco.Starting at €15.00
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Estrategias para atraer al nuevo consumidor
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32Information Technologies, Marketing, Strategy¿Cómo ha cambiado el “viaje del cliente”? ¿De qué manera podemos adaptarnos a la realidad de hoy?Starting at €15.00
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Strategies to Reach the Changing Consumer (Portuguese Version)
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32-PBInformation Technologies, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.Starting at €15.00
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Alianzas: sumar para multiplicar
Cassiman, Bruno; Cordon, Carlos; Eisenhardt, K.M.; Ozcan, Pinar; Ramaswany, Venkat; Vollmann, ThomasDossier DOS-2Innovation and Change, Marketing, Service and Operations Management, StrategyMultiplique sus capacidades y cree más valor a través de la colaboración. El esfuerzo compartido tiene premio.Starting at €15.00
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Rebuilding Trust From the Ground Up
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingThe workplace has become a hard hat zone. Here we provide tools to clear the rubble and rebuild confidence.Starting at €15.00
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Sostenibilidad: larga vida a su negocio
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8Accounting and Control, Corporate Governance, Marketing, Service and Operations ManagementSe habla mucho de empresas sostenibles. Pero, ¿cómo integrar a la sociedad y el entorno en la cuenta de resultados?Starting at €15.00