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Netafim: migrar de productos a soluciones
Lee, H.; Michlin, G.Case SGSB-GS46StrategyEn 2005, Erez Meltzer, presidente y CEO de Netafim (el principal fabricante mundial de equipos de riego por goteo), se preguntaba si la cadena de suministro de Netafim era lo suficientemente fuerte como para respaldar el cambio de estrategia que estaba planeando para la empresa: migrar de vender productos a Venta de soluciones. Cuando Meltzer asumió el cargo tres años antes, la compañía estaba luchando con ventas planas, una cadena de suministro ...Starting at €8.20
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Nuria Chinchilla: el poder de cambiar la empresa
Apfeffer, Jeffrey; Anderson, Megan ElisabethCase SGSB-OB67ESStrategyEn 1993, Nuria Chinchilla había completado recientemente su tesis doctoral en IESE Business School en Barcelona, sobre el tema de la rotación organizacional, sin un enfoque particular en las mujeres, los arreglos laborales flexibles o los problemas laborales. Ella eligió permanecer en el IESE, donde había trabajado desde principios de la década de 1980 como profesora asistente. Para el año 2003, poco más de una década después, había alcanzado e...Starting at €8.20
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El caso antimonopolio de Microsoft
Baron, D.; Lichtenstein, C.Case SGSB-P20ESStrategyEn 1998, el Departamento de Justicia de los EE. UU. Junto con 19 fiscales generales estatales presentaron una acción antimonopolio contra Microsoft Corporation por conducta anticompetitiva y violación de la Ley Sherman. El caso detalla las acusaciones del Departamento de Justicia y el caso presentado ante el tribunal, así como la posición de Microsoft sobre los asuntos y la línea de defensa. Describe la secuencia de eventos que comienzan con el t...Starting at €8.20
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Teaching Note for Bxo: From Seed to IPO
Chess, Robert; Lehman, CameronTeaching Note SGSB-SM-296TN-EStrategyDylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way through IPO, Smith describes the options and the thought process that went into each decision.Starting at €0.00
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Emery Tech: Clif Jumping
Mahowald, Chris; Tian, Hanna X; Ellis Evers, MelindaCase SGSB-RE141-EStrategyMelinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects was the redevelopment of an obsolete manufacturing facility located in Emeryville, California into Class A office / R&D space - Emery Tech - in 1998. After a successful nine-year investment period, Evers spotted another developm...Starting at €8.20
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The Rise of Apple
Barnett, William; Schifrin, DebraCase SGSB-SM260-EStrategyBetween 2000 and 2016 Apple introduced a number of new products and services that dramatically expanded the company’s scope well beyond its traditional market position in computers. Over that period, the direction of the company changed and evolved almost as dramatically. This note summarizes the major events along the way and how the Apple leadership spoke of these changes. Apple’s new products and services included the launches of iTunes, the i...Starting at €8.20
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Bahwan CyberTek in 2017 and Beyond
Burgelman, Robert; Melvin, ShailaCase SGSB-SM276-EStrategyStephen Pratt and Raj Joshi - two veterans of Infosys Consulting - decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model. The case traces Noodle Analytics from conception through funding, finding product-market fit, and its Series B raise in 2018, looking at issues of strategy, recruiting, business model, developing the product, corporate culture and the l...Starting at €8.20
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Noodle Analytics in 2018: AL for the Enterprise
Burgelman, Robert; Makinen, JulieCase SGSB-SM301-EStrategyStephen Pratt and Raj Joshi - two veterans of Infosys Consulting - decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model. The case traces Noodle Analytics from conception through funding, finding product-market fit, and its Series B raise in 2018, looking at issues of strategy, recruiting, business model, developing the product, corporate culture and the l...Starting at €8.20
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCase SGSB-SM317-EStrategyJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Starting at €8.20