This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
-
How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
-
Repensar las cadenas de suministro tras la COVID-19
Zhu, Weiming; Yang, WeiyinArticle 75105Service and Operations ManagementLa pandemia ha evidenciado las debilidades de las cadenas de suministro globales. Basándonos en el famoso artículo de Donella H. Meadows sobre el pensamiento sistémico; ofrecemos tres claves para reconstruir empresas más sostenibles.Starting at €8.20
-
Perfect Planning
Laura Methot; Julie Barker-Merz; Carolina Aguilera; Steve JacobsArticle IVEY-9B16TB01-EService and Operations ManagementDefining a perfect day is a powerful way of getting employees focused so that they can achieve profoundly new performance. This article examines this simple, practical approach to improving performance and helping organizations clarify what needs to happen to prepare for sustained, long-term change. Companies that have succeeded with the perfect-day approach have taken four steps. First, leaders have aligned senior management around a definition ...Starting at €8.20
-
Beware the Black Hole of Transformation
Brian McConnellArticle IVEY-9B16TC07-EService and Operations ManagementMost business transformation projects fail. Over the past 30 years, countless studies have shown that transformation program managers face the dangers of being sucked into a transformation trap, along with buckets of wasted money. Based on the author’s experience, programs continue to fail at an alarming rate because there are actually three problems that need to be addressed: unengaged leadership, weak governance, and misunderstanding change. Be...Starting at €8.20
-
Technology and Human Vulnerability (Spanish version)
Turkle, Sherry; Coutu, Diane L.Article HBS-R0309BService and Operations ManagementFor most of the last 50 years, technology knew its place. It's very different today. Technology is not only ubiquitous but has become highly intrusive as well. On the Internet, people invent imaginary identities in virtual chat rooms. Children are growing up with interactive toy animals. If we want to be sure we'll like who we've become in 50 years, we need to take a closer look at the psychological effects of current and future technologies. The...Starting at €8.20
-
Lean Service Machine (Spanish version)
Swank, Cynthia KarenArticle HBS-R0310JService and Operations ManagementJefferson Pilot Financial (JPF), a life insurance and annuities firm, was looking for new ways to grow. Its top managers recognized that JPF needed to differentiate itself in the eyes of its customers, the independent life-insurance advisers who sell and service policies. To establish itself as these advisers' preferred partner, it set out to reduce the turnaround time on policy applications, simplify the submission process, and reduce errors. JP...Starting at €8.20
-
Breaking the Trade-Off Between Efficiency and Service (Spanish version)
Frei, Frances X.Article HBS-R0611EService and Operations Managementdiagnosing the behavioral problem, designing an operating role for customers that creates new value for both parties, and testing and refining approaches for influencing behavior.Starting at €8.20
-
Sus ingenieros hablan entre s cuando deben hacerlo
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711JService and Operations ManagementLa comunicación no puede estar en la mente de los gerentes en empresas que diseñan productos complejos y de alta ingeniería, pero debería ser. Cuando se producen errores, a menudo es porque los equipos de los componentes del producto no pueden hablar. Las consecuencias pueden ser enormes: Ford y Bridgestone Firestone perdieron mil millones por no coordinar el diseño de la Explorer con el diseño de sus neumáticos. Los principales retrasos y sobrec...Starting at €8.20
-
La gestión orientada por la simplicidad
Ashkenas, RonArticle HBS-R0712HService and Operations ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Las grandes organizaciones son complejas por naturaleza, pero con los años nuevos retos de negocio - La globalización, tecnologías innovadoras y reglamentos, para nombrar unos pocos - se han confabulado para añadir capa sobre ca...Starting at €8.20