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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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¿Y si su mejor aliado fuera la universidad?
Cassiman, BrunoArticle ART-1536Innovation and Change, StrategyCon la que está cayendo, inyectar valiosos recursos económicos en alianzas con universidades puede parecer un lujo innecesario. Pero antes de prescindir de estas inversiones en I+D a largo plazo, piénselo dos veces: lo que ahorre hoy podría ser la innovación, o sea, la ventaja competitiva que pierda mañana. El autor analiza el papel que estas alianzas pueden desempeñar en la innovación. Para que den frutos, la empresa y su socio investigador han ...Starting at €8.20
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Una cuestión de principios
Rosanas Martí, Josep MariaArticle ART-1599Accounting and Control, Business Ethics and Corporate Social ResponsibilityLa pérdida de la confianza, tanto entre las personas como entre éstas y las empresas e instituciones, es una de las causas de la crisis actual. El autor considera que el secreto para salir de la crisis es recuperar la confianza y, por tanto, comprender sus fundamentos. Según su análisis, la confianza es un bien que tiene un valor real, práctico, económico, que aumenta la eficiencia del sistema y posibilita la creación de otros bienes y valores. F...Starting at €8.20
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Get on Top of Your Game
Ricart Costa, Joan EnricArticle ART-1644-EStrategyIndustries come into being and are transformed under the influence of changes in technology, demography, regulation and so on. But there can be no actual transformation unless companies or entrepreneurs discover new models that allow them to exploit those changes and turn them into business opportunities. The history of the home video-game industry is a perfect example of how the interaction between competitors gives birth to an industry and dete...Starting at €8.20
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Cómo redefinir un sector en beneficio propio
Ferraro, FabrizioArticle ART-1646Innovation and Change, StrategyEn 1939, a los 26 años, Lew Wasserman llegó a Los Ángeles con la agencia de artistas MCA. Durante los siguientes treinta años convirtió esta firma periférica en el estudio más importante de Hollywood. ¿Cómo se las apañó un intruso como él para cambiar totalmente el panorama competitivo de la industria cinematográfica? El análisis de su fascinante trayectoria revela el proceso por el que una empresa puede alcanzar la llamada ventaja arquitectónic...Starting at €8.20
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Shaping an Industry in Your Favor
Ferraro, FabrizioArticle ART-1646-EInnovation and Change, StrategyIn 1939, at the age of 26, Lew Wasserman arrived in Los Angeles with the talent agency MCA. Over the next three decades, he took MCA from a peripheral player to becoming the dominant studio in Hollywood. How did an outsider manage to change the competitive landscape of the entire moviemaking industry so completely? A study of this fascinating historical account reveals the process by which a firm can achieve architectural advantage. Managers ma...Starting at €8.20
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Give Your Workers Something to Smile About
Frey, Bruno S.Article ART-1649-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People ManagementEconomics is undergoing a remarkable new development, which may even be called revolutionary. This development is likely to change economics substantially in the future. New insights from happiness research are slowly being accepted in standard economics, a field which is traditionally conservative. If the goal of most human beings is to be happy, then a fuller understanding of which factors contribute to well-being is critical, especially if rec...Starting at €8.20
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How Our Conception of Pay Has Changed
Gómez López-Egea, Sandalio; Contreras, IgnacioArticle ART-1863-ELeadership and People Management, StrategyThe enormity of the recent economic crisis has forced many companies to reassess their objectives and business strategies, including their employee and executive pay systems. Salary levels, as a whole, have remained flat, so as to help reduce costs. The most significant changes have been to variable pay models. New approaches, such as pay deferral, clawback or vesting, are increasingly common, often as a result of new regulations and better gover...Starting at €8.20
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Supere las contradicciones de las redes en clave ética
Vaccaro, AntoninoArticle ART-1969Business Ethics and Corporate Social ResponsibilityInternet ha hecho que la adquisición, almacenamiento y transmisión de datos por parte de las empresas sea más fácil que nunca. Pero esta mejora en velocidad y eficiencia viene acompañada de expectativas más complejas y en ocasiones contradictorias sobre cómo se debe recabar, conservar y revelar dicha información. Consumidores, empleados y otros grupos de interés tienen a su alcance y comparten todo tipo de información relativa a hábitos, preferen...Starting at €8.20
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Ethics Hold the Key to Network Contradictions
Vaccaro, AntoninoArticle ART-1969-EBusiness Ethics and Corporate Social ResponsibilityToday's Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before. But with these gains in speed and efficiency have come more complex, and sometimes contradictory, expectations about how companies should collect, retain and disclose that information. Consumers, employees and other stakeholders are accessing and exchanging all manner of information related to individual h...Starting at €8.20