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Keroche (E): Considering Additional Capacity
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720394-EStrategyThis case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had p...Starting at €5.74
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Keroche (F): Success and Future Growth Plans
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720395-EStrategyThis case describes Keroche co-founder Tabitha Karanja's 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay's bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant, completed in March 2015, greatly increased Keroche's beer production capacity. The company also made investments to increase capacity for its Viena Ice and Crescent vodka drinks. T...Starting at €5.74
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Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720390-EStrategyThis case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its manufacturing facility. At the same time, the multinational East Africa Breweries Limited (EABL) was planning to enter the same low-income market as Keroche. The husband and wife duo T...Starting at €8.20
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Keroche (B): Considering Entry into the Kenyan Beer Market
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720391-EStrategyThis case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and market where Keroche had no experience. It would also require significant investments in manufacturing capacity, technology, and marketing. The case asks whether Tabitha Karanja shou...Starting at €5.74
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Keroche (C): The Excise Tax Increase
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720392-EStrategyThis case discusses the Kenyan government's decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche's fortified wines. Meanwhile, Keroche's competitor EABL had effectively lobbied the government for its Senator beer to receive a zero-tax rating. Since Keroche's wines targeted low-income consumers, Tabitha Karanja knew they would no longer be able to buy its products after th...Starting at €5.74
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Jumia's Path to Profitability
Casadesus-Masanell, Ramon; Armerding, Pippa Tubman; Yucaoglu, GamzeCase HBS-721355-EStrategyThe case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company's path to profitability in the aftermath of a fragile investor sentiment, as the company announced two internal issues in August 2019. The case chronicles the founding and expansion of Jumia and the iterations of its business model and describes its competitive outloo...Starting at €8.20