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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCase HBS-709404-EStrategyOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Starting at €8.20
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Intellectual Ventures
Hagiu, Andrei; Yoffie, David B.; Wagonfeld, Alison BerkleyCase HBS-710423-EStrategyIntellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their in...Starting at €8.20
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Yahoo! Messenger: Network Integration (Spanish Version)
Wagonfeld, Alison Berkley; Eisenmann, Thomas R.Case HBS-807S07StrategyDescribe la gestión del lanzamiento de la versión 6.0 de su producto mensajero instantáneo (IM), que incorpora Yahoo! 'S cuenta de otros 12 Yahoo! propiedades, incluyendo la búsqueda, música, juegos, fotos, páginas personales, noticias y compras. La integración de las funciones de tantas propiedades - todos los cuales se enfrentan las prioridades competitivas urgentes más allá de su apoyo de IM - presenta un complejo conjunto de problemas de desa...Starting at €8.20
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Venture capitalist Vinod Khosla on reasons for long-term optimism about technology and the economy
Khosla, Vinod; Wagonfeld, Alison BerkleyArticle HBS-F0812E-EStrategyThe promise of clean-energy technologies makes this renowned venture capitalist optimistic about the world's economic future. He foresees many "cleantech" successes that will pave the way to better times.Starting at €8.20