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Search results
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Crafting Business Models, Teaching Note
Applegate, Lynda M.Teaching Note HBS-808160-EStrategyTeaching Note for 808705Starting at €0.00
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Stakeholder Analysis Tool
Applegate, Lynda M.Case HBS-808161-EStrategyThis exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan.Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Denver International Airport Baggage-Handling System (Spanish version)
Applegate, Lynda M.; Montealegre, Ramiro; Nelson, H. James; Knoop, Carin-IsabelCase HBS-303S31StrategyDescribes the events surrounding the construction of the BAE baggage-handling system at the Denver International Airport. It looks specifically at project management, including decisions regarding budget, scheduling, and the overall management structure. Also examines the airport's attempt to work with a great number of outside contractors, including BAE, and coordinate them into a productive whole, while under considerable political pressures. A...Starting at €8.20
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Implementing the Denver International Airport Baggage-Handling System (Spanish version)
Applegate, Lynda M.; Montealegre, Ramiro; Knoop, Carin-IsabelCase HBS-303S32StrategyDescribes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind schedule, it has three separate baggage-handling systems instead of a single state-of-the-art, integrated baggage-handling system.Starting at €8.20
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Boeing's e-Enabled Advantage, Teaching Note
Applegate, Lynda M.Teaching Note HBS-809083-EStrategyTeaching Note for [807011].Starting at €0.00
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Canyon Ranch: Becoming an IT-enabled Business, Teaching Note
Applegate, Lynda M.; Soule, DeborahTeaching Note HBS-809094-EStrategyTeaching Note for [805027].Starting at €0.00
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Stakeholder Analysis Tool (Spanish version)
Applegate, Lynda M.Case HBS-811S17Strategyidentify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan.Starting at €8.20
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Canyon Ranch (Spanish version)
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-811S15Strategy¿Cómo debe Canyon Ranch aprovechar su singularidad frente a la creciente competencia y una definición cliente arraigada de la empresa? La firma está tratando de crear una demanda de visitas de retorno y fomentar la adaptación y personalización de la experiencia Canyon Ranch.Starting at €8.20