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Staging Two-sided Platforms
Eisenmann, Thomas R.; Hagiu, AndreiCase HBS-808004-EStrategyFirms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided...Starting at €8.20
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Akamai Technologies, Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-808024-EStrategyTeaching Note to (804-158).Starting at €0.00
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PayPal Merchant Services, Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-808031-EStrategyTeaching Note to (806-188).Starting at €0.00
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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Teaching Note HBS-808080-EStrategyTeaching Note to (805-095).Starting at €0.00
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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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Google Inc. (Abridged)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910032-EStrategyDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch int...Starting at €8.20
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SEAS and HBS in Allston
Eisenmann, Thomas R.; Herman, KerryCase HBS-817064-EStrategyThe case describes opportunities for and barriers to collaboration between the Harvard School of Engineering and Applied Sciences (SEAS) and Harvard Business School as SEAS prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles from its current Cambridge location. Companion cases ("SEAS in 2016," 817-063, and "HBS in 2016," 817-062) provide background on the two schools.Starting at €8.20
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Google Inc. (Abridged) (Spanish Version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S16StrategyDescribe la historia de Google, modelo de negocio, estructura de gobierno, la cultura corporativa, y los procesos para la gestión de la innovación. Los comentarios recientes iniciativas estratégicas de Google y las amenazas que suponen para Yahoo, Microsoft y otros. Google le pregunta qué debe hacer a continuación. Una opción es mantener la concentración en la competencia principal de la compañía, es decir, el desarrollo de soluciones de búsqueda...Starting at €8.20
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Google Inc. (Spanish version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S15StrategyThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Starting at €8.20
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Managing Networked Businesses: Summary Module
Eisenmann, Thomas R.Teaching Note HBS-808003-EStrategyInstructor's guide - not available for classroom use. Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in an existing course on strategy, marketing, entrepreneurship, technology management, information systems, economics, or e-commerc...Starting at €0.00