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Can You Say What Your Strategy Is?
Collis, David J.; Rukstad, Michael G.Article HBS-R0804E-EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
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Estrategia de gestión del conocimiento en DaimlerChrysler
Rukstad, Michael G.; Coughlan, Peter J.; Johnston, CarlCase HBS-711S31StrategyProporciona una visión general de la gestión del conocimiento y la estrategia de gestión del conocimiento de DaimlerChrysler en relación a su competencia.Starting at €8.20
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Arcor: Estrategia Global y Turbulencia Local (Resumido)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-710S17Strategyfabricante de confitería Argentina, Grupo Arcor, busca implementar una estrategia internacional, pero en 2003, mientras se recuperaba de la crisis financiera argentina, se frustran planes de globalización. América Latina ya está el principal productor de dulces y un exportador a más de 100 países, Arcor analiza la forma en que puede llegar a ser verdaderamente global con instalaciones de producción y redes de distribución en varias regiones, como...Starting at €8.20
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Microsoft en 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-705S22StrategyLas encuestas de expansión de Microsoft en nuevos negocios, como los dispositivos móviles y embebidos, el hogar y el entretenimiento, y soluciones de negocio, ya que se enfrenta a retos debido al tamaño y la madurez y las amenazas externas de Linux y Google. Un reescrito versión de un caso anterior.Starting at €8.20
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Capital One Financial Corp. (Spanish version)
Anand, Bharat N.; Rukstad, Michael G.; Paige, Christopher H.Case HBS-702S01StrategyDesigned to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer IBS skills to new sectors, and the impact of the Internet on industry structure and competitor strategies.Starting at €8.20
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Can You Say What Your Strategy Is? (Spanish version)
Collis, David J.; Rukstad, Michael G.Article HBS-R0804EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
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Arcor: Global Strategy and Local Turbulence (Abridged)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-710407-EStrategyArgentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over 100 countries, Arcor analyzes how it can become truly global with production facilities and distribution networks in various regions, such as North America, Europe, and Asia. First, ...Starting at €8.20
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Microsoft in 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-704508-EStrategySurveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.Starting at €8.20
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Arcor: Estrategia Global y Turbulencia Local
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-715S03Strategyfabricante de confitería Argentina, Grupo Arcor, busca implementar una estrategia internacional, pero en 2003, recuperándose de la crisis financiera argentina, frustra los planes de globalización. América Latina ya está el principal productor de dulces y un exportador a más de 100 países, Arcor analiza la forma en que puede llegar a ser verdaderamente global con instalaciones de producción y redes de distribución en varias regiones, como América ...Starting at €8.20
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The Entertainment King (Spanish version)
Rukstad, Michael G.; Collis, David J.; Levine, TyrrellCase HBS-702S10Strategymanaging synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.Starting at €8.20